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BEGIN:VEVENT
DTSTART:20250429T160000Z
DTEND:20250429T173000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Bullseye: Identifying & Reaching Your Target Audience
DESCRIPTION:Join AZEE Branding's very own BrandMan\, Casey Lambert for this dive into identifying and reaching your target audience. \n\n \n\nBullseye: Identifying and Reaching Your Target Audience\n\nObjective: Help small business owners define their ideal customers and develop targeted marketing strategies to reach them\, captivate them and keep them around.\n\nTopics Covered:\n\nUnderstanding your audience: Demographics\, psychographics\, and buyers journey behaviors.\n\nBuilding customer personas: Creating detailed profiles of your ideal customers.\n\nWhere do they spend their time? Identifying the right platforms (social media\, search\, email\, etc.).\n\nCrafting messages that resonate: Aligning messaging with audience needs and desires.\n\nWorksheet: A customer persona template and audience discovery guide.\nHands-on Activity: Attendees will create at least one detailed customer persona and draft a simple message tailored to them.
X-ALT-DESC;FMTTYPE=text/html:<div>\n<h3 dir="ltr" style="line-height: 1.38\; margin-top: 14pt\; margin-bottom: 4pt\;"><span id="m_-864220727192492190gmail-docs-internal-guid-14b3f95d-7fff-bdf1-ed30-58cc6bf628df"><span style="font-size: 13pt\; font-family: Arial\, sans-serif\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; vertical-align: baseline\;"><strong>Join AZEE Branding&#39\;s very own BrandMan\, Casey Lambert for this dive into identifying&nbsp\;and reaching your target audience.&nbsp\;</strong></span></span><br />\n&nbsp\;</h3>\n\n<h3 dir="ltr" style="line-height: 1.38\; margin-top: 14pt\; margin-bottom: 4pt\; text-align: center\;"><u><span><span style="font-size: 13pt\; font-family: Arial\, sans-serif\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; vertical-align: baseline\;">Bullseye: Identifying and Reaching Your Target Audience</span></span></u></h3>\n\n<p dir="ltr" style="line-height: 1.38\; margin-top: 12pt\; margin-bottom: 12pt\;"><span id="m_-864220727192492190gmail-docs-internal-guid-14b3f95d-7fff-bdf1-ed30-58cc6bf628df"><span style="font-size: 11pt\; font-family: Arial\, sans-serif\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; vertical-align: baseline\;">Objective:</span><span style="font-size: 11pt\; font-family: Arial\, sans-serif\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; vertical-align: baseline\;">&nbsp\;Help small business owners define their ideal customers and develop targeted marketing strategies to reach them\, captivate them and keep them around.</span><br />\n<span style="font-size: 11pt\; font-family: Arial\, sans-serif\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; vertical-align: baseline\;">Topics Covered:</span></span></p>\n\n<p dir="ltr" role="presentation" style="margin-left: 15px\; list-style-type: disc\; font-size: 11pt\; font-family: Arial\, sans-serif\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; vertical-align: baseline\; white-space-collapse: preserve\;line-height: 1.38\; margin-top: 12pt\; margin-bottom: 0pt\;"><span id="m_-864220727192492190gmail-docs-internal-guid-14b3f95d-7fff-bdf1-ed30-58cc6bf628df"><span style="font-size: 11pt\; background-color: transparent\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; vertical-align: baseline\;">Understanding your audience:</span><span style="font-size: 11pt\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; vertical-align: baseline\;"> Demographics\, psychographics\, and buyers journey behaviors.</span></span></p>\n\n<p dir="ltr" role="presentation" style="margin-left: 15px\; list-style-type: disc\; font-size: 11pt\; font-family: Arial\, sans-serif\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; vertical-align: baseline\; white-space-collapse: preserve\;line-height: 1.38\; margin-top: 0pt\; margin-bottom: 0pt\;"><span id="m_-864220727192492190gmail-docs-internal-guid-14b3f95d-7fff-bdf1-ed30-58cc6bf628df"><span style="font-size: 11pt\; background-color: transparent\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; vertical-align: baseline\;">Building customer personas:</span><span style="font-size: 11pt\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; vertical-align: baseline\;"> Creating detailed profiles of your ideal customers.</span></span></p>\n\n<p dir="ltr" role="presentation" style="margin-left: 15px\; list-style-type: disc\; font-size: 11pt\; font-family: Arial\, sans-serif\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; vertical-align: baseline\; white-space-collapse: preserve\;line-height: 1.38\; margin-top: 0pt\; margin-bottom: 0pt\;"><span id="m_-864220727192492190gmail-docs-internal-guid-14b3f95d-7fff-bdf1-ed30-58cc6bf628df"><span style="font-size: 11pt\; background-color: transparent\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; vertical-align: baseline\;">Where do they spend their time?</span><span style="font-size: 11pt\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; vertical-align: baseline\;"> Identifying the right platforms (social media\, search\, email\, etc.).</span></span></p>\n\n<p dir="ltr" role="presentation" style="margin-left: 15px\; list-style-type: disc\; font-size: 11pt\; font-family: Arial\, sans-serif\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; vertical-align: baseline\; white-space-collapse: preserve\;line-height: 1.38\; margin-top: 0pt\; margin-bottom: 0pt\;"><span id="m_-864220727192492190gmail-docs-internal-guid-14b3f95d-7fff-bdf1-ed30-58cc6bf628df"><span style="font-size: 11pt\; background-color: transparent\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; vertical-align: baseline\;">Crafting messages that resonate:</span><span style="font-size: 11pt\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; vertical-align: baseline\;"> Aligning messaging with audience needs and desires.</span></span></p>\n\n<p dir="ltr" role="presentation" style="margin-left: 15px\; list-style-type: disc\; font-size: 11pt\; font-family: Arial\, sans-serif\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; vertical-align: baseline\; white-space-collapse: preserve\;line-height: 1.38\; margin-top: 0pt\; margin-bottom: 12pt\;"><span id="m_-864220727192492190gmail-docs-internal-guid-14b3f95d-7fff-bdf1-ed30-58cc6bf628df"><span style="font-size: 11pt\; background-color: transparent\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; vertical-align: baseline\;">Worksheet:</span><span style="font-size: 11pt\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; vertical-align: baseline\;"> A customer persona template and audience discovery guide.</span></span></p>\n<span id="m_-864220727192492190gmail-docs-internal-guid-14b3f95d-7fff-bdf1-ed30-58cc6bf628df"><span style="font-size: 11pt\; font-family: Arial\, sans-serif\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; vertical-align: baseline\;">Hands-on Activity:</span><span style="font-size: 11pt\; font-family: Arial\, sans-serif\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; vertical-align: baseline\;">&nbsp\;Attendees will create at least one detailed customer persona and draft a simple message tailored to them.<br />\n<br />\n<img alt="" height="750" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/2903/Image/GBCCSpeakerGraphic1.png" style="width: 600px\; height: 750px\;" width="600" /></span></span></div>\n
LOCATION:Grand Blanc Twp. Police Dept. 5405 Saginaw Rd. Flint\, MI 48507
UID:e.2903.6489
SEQUENCE:3
DTSTAMP:20260612T213701Z
URL:https://business.grandblancchamberofcommerce.com/events/details/bullseye-identifying-reaching-your-target-audience-6489
END:VEVENT

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