Bullseye: Identifying & Reaching Your Target Audience

Join AZEE Branding's very own BrandMan, Casey Lambert for this dive into identifying and reaching your target audience. 
 

Bullseye: Identifying and Reaching Your Target Audience

Objective: Help small business owners define their ideal customers and develop targeted marketing strategies to reach them, captivate them and keep them around.
Topics Covered:

Understanding your audience: Demographics, psychographics, and buyers journey behaviors.

Building customer personas: Creating detailed profiles of your ideal customers.

Where do they spend their time? Identifying the right platforms (social media, search, email, etc.).

Crafting messages that resonate: Aligning messaging with audience needs and desires.

Worksheet: A customer persona template and audience discovery guide.

Hands-on Activity: Attendees will create at least one detailed customer persona and draft a simple message tailored to them.